Back in 2010 I worked with London based Kin-Design to create this 26 metre wide animation for Sony’s pavilion at the IFA event in Berlin, it was a lovely concept based on 1000’s of cubes of content, we designed a set of different behaviours to bring the concept to life on the giant screen. The project was orchestrated by Free State, who were in charge of the exhibition hall for Sony. The sound was created by Andy Visser.
Client: Sony
Agency : Free State
Concept : Kin-Design
Animation: Alex Amelines